"Denim Brands" News Archive

The world’s oldest denim brand Levi’s sets an example for the entire fashion industry with its circular initiatives and innovative design practices.

Levi's is transforming old denim into new jeans through the brand's new partnership with recycling company Renewcell.

The denim giant signed a deal of $400 million to acquire the athleisure brand Beyond Yoga, which continues to be run by co-founder Michelle Wahler.

As part of Tommy Hilfiger's vision to create fashion that Wastes Nothing and Welcomes All, the 360-resale program is now available to U.S. consumers.

Championing ethical denim for both people and the planet, apparel brand Outland Denim was first established as a platform to advocate for dignified working conditions.

Nudie Jeans, a world leader in sustainable fashion, is looking for ways to use second-quality jeans to maintain the highest quality of its products while reducing the environmental impact of the production process.

By 2025, Levi Strauss & Co. will use 50% less water in the manufacturing of its classic jeans.

More than 70 of the company's strategic suppliers have participated in Gap's water and energy programmes.

Rather than resorting to the simplism of reuse, B Corp brand Mud Jeans has found a way of transforming new into old, and waste into profit, with a sustainable method that creates new style concepts.

Nudie Jeans is recognized in the industry for making top-of-the-line men's jeans with a rock n roll aesthetic at reasonable prices.