"Ethical Brands" News Archive

Investors are pressuring fashion brands such as Burberry and Levi’s to improve their buying practices, driven by the recognition that sustainability is crucial for long-term financial success.

A new Greenpeace report scrutinizes the sustainability claims of 14 fashion brands, focusing on their "eco-friendly" or "responsible" collections. It identifies several well-known brands guilty of greenwashing, such as Decathlon, H&M, Mango, Primark, Tesco, and Zara.

Leaked EU Impact Assessment reveals a commitment to global animal protection leadership, with proposed measures based on scientific evidence and citizen demands for sustainable food production and improved welfare.

Acquired by VF Corp, the New Zealand-based outerwear brand Icebreaker and Timberland have united in a collaboration that flawlessly intertwines high performance with a minimal environmental footprint.

The primary objective of the Innovations Club is to drive practical and impactful solutions toward revitalizing African smallholder farming ecosystems, as Cotton Made in Africa and the African Cotton Foundation unite for a sustainable future.

Aligning with the Responsible Wool Standard, Nike's commitment to eliminating wool production involving animal cruelty has been praised by Four Paws, with over 350 other brands joining in adopting anti-mulesing policies.

Known for brands like The North Face, Timberland, and Vans, VF Corp has partnered with WBCSD and Deloitte Switzerland to launch the CTI Fashion Initiative.

Supply chain technology trends, such as AI, robotics, 3D printing, IIoT, blockchain, smart sensors, ERP systems, and supply chain visibility, are shaping a sustainable future by reducing costs, increasing efficiency, and improving transparency in businesses.

Levi Strauss & Co,Nike, Adidas, and VF Corp, are strengthening their commitments to phase out mulesing through the “Better Wool Guide”.

Patagonia leads the way in fashion sustainability with its revolutionary Repair Portal, aiming to quadruple repairs and expand its circular initiatives, encouraging other brands to join the repair movement.